The latest update to Roam Landing Page Optimization has increased the conversions from +10% to +17%
A reader clicks your affiliate link and lands on a hotel page that doesn’t match where they’re at in the purchase journey. So, they bounce.
That bounce is a lost booking.
These mismatches happen all the time. You can’t control them, and you shouldn’t have to.
That’s why we launched Roam Landing Page Optimization back in 2023 (formerly known as Optimized Redirect). We had one simple goal: make sure your audience lands where they’re most likely to book.
That first rollout delivered a 10.6% boost in conversion rate. A small change, big result.
But we didn’t stop optimizing.
Over the past year, we’ve been tinkering with Roam’s machine learning engine.
The result? A verified +17% increase in conversions from the same links.
Not every blog post has the same booking flow.
Some content is built around direct hotel recommendations, giving a specific hotel that’s tried and trusted.
Other posts are more exploratory, like guides that help readers understand an area, compare neighborhoods, or browse options.
Roam’s Landing Page Optimization adjusts the landing page based on the content.
Your link stays the same. But Roam decides how to present the destination, whether it’s showing the hotel directly or placing it at the top of a results page.
It’s not guesswork. These choices are based on real booking behavior from millions of clicks across thousands of sites.
Roam’s logic has always been built on behavior data. But the model got smarter.
Over the past year and change, our machine-learning engine trained on more user sessions, bounce patterns, and OTA-level conversion signals. We rolled out the update in June 2025.
The new uplift: +17% in bookings, up from the original 10.6%.
Nothing to do on your side. The smarter logic is already live.
We get it. AI hasn’t exactly been kind to creators lately. It scrapes content, floods search results, and often feels like it's working against you.
That’s not how we think it should be.
At Stay22, we believe AI is best used to quietly handle the tasks you shouldn’t have to: Tracking user behavior, testing which pages perform better, and optimizing what happens after the click.
You didn’t start a travel blog to monitor affiliate conversion funnels. You started it to tell great stories, help people travel better, and maybe earn enough to fund your next trip.
Roam is here to support that by making what you’ve already done more effective.
If you're using Stay22 tools like Let Me Allez, this update is already active.
There’s no button to press or new setting to configure.
Roam is already guiding your readers to smarter landing pages and helping you earn more because of it.
If you aren't a Stay22 partner, join now! More earnings are just a 5-minute setup away.
It's clear that tailoring the user’s journey drives more revenue.
We’re continuing to improve how Roam handles different pages, suppliers, and user intents, so your links convert better, no matter the context.
Stay tuned for more Roam-fueled earnings in your Stay22 hub!