Why Canadian Tech Is a Stable Home for Affiliate Revenue in 2025

While others deal with backlash or retroactive bills, Canadian tech companies like Stay22 are doubling down on creator partnerships and global reach.

In 2025, affiliate creators are facing a minefield. Between digital services taxes (DST), retroactive legislation, and growing regulatory friction across the U.S. and EU, monetizing links has become more uncertain than ever. But there’s one market that’s offering calm in the chaos: Canada.

What the Digital Service Tax (DST) Reversal Means for Affiliate Platforms

In June, the Canadian government confirmed it would officially rescind its Digital Services Tax (DST) – a move aimed at keeping trade negotiations with the U.S. stable and moving forward. For creators and affiliate platforms, this wasn’t just a policy change. It was a clear signal: Canada is stepping away from tax-driven disruption.

Had the DST been enforced, platforms like Stay22 might have faced additional fees or reporting requirements, potentially impacting affiliate earnings. 

With Canada officially repealing its planned Digital Service Tax before its first collection date (June 30, 2025), creators can breathe easy. There’s no retroactive surprise, no trade conflict, and no fragmented policy – just stability

Compare that to what’s happening in other regions. In parts of Europe, DST enforcement has already triggered friction between governments and platforms, some of which are now passing new costs down to creators. In the U.S., retaliatory measures and shifting state-level rules are creating uncertainty, especially for cross-border earnings.

Canada’s reversal is different. It’s proactive, not reactive. It gives platforms and creators room to grow without worrying about the next political headline. For affiliates, that kind of clarity is rare – and valuable. Canadian platforms like Stay22 are not just DST-free; they’re future-focused.

No Taxes, No Turmoil: Canada’s Unique Position

Creators shouldn’t have to worry if a tax bill passed overseas will kill their link revenue. Yet that's the reality in many markets, where governments are retroactively taxing affiliate commissions or targeting platforms for compliance.

Canada, by contrast, is staying out of the fray. With the DST rollback and no signs of platform-level levies, it’s become a rare stable zone.

That means more consistent earnings for creators – without the fear of policies shifting overnight.

Why Stability Matters for Creators & Affiliate Platforms

The debate around DSTs isn’t just a government issue – it has real consequences for creators and the platforms they rely on.

• Uncertain costs
  DSTs often come with unclear or retroactive enforcement, making it hard to predict what platforms – and by extension, affiliates – will owe. That uncertainty can delay payouts or shrink margins without warning.
  
  
• Cross-border tension
  The U.S. and EU have already exchanged threats over digital tax enforcement, and platforms are caught in the middle. As retaliation or compliance pressure builds, platforms may shift fees, tighten terms, or restrict international reach.
  
  
• Administrative burden
  For platforms trying to stay compliant, every new rule means more time, more legal input, and more complexity. That trickles down to creators, who deal with confusing policy changes, more onboarding friction, or altered monetization tools.

A Platform That Grows With Creators, Not Against Them

Stay22 has always prioritized creators, not just transactions. We’re a tech company built in Montreal with a global footprint – and that makes us uniquely suited to help creators earn worldwide without getting caught in policy crossfire.

Our tools are easy to use, our payouts are consistent, and our referral model rewards creators directly. We’re not waiting to see how global tax battles play out – we’re actively helping our partners grow beyond them.

Stay22’s reach spans over 200 countries, but our base in Canada keeps us grounded, focused, and drama-free.

If you're looking for a stable home for your affiliate links, now’s the time to make the move. With no DST, no red tape, and no surprises, Stay22 is ready to help you earn with confidence.

*Disclaimer: This post is for informational purposes only and does not constitute legal or tax advice. Readers should consult their own legal or financial advisors regarding their specific situation.