Every November, millions of people across the world convince themselves that buying a fourth pair of headphones is a financial strategy.
And honestly? They might be onto something.
Omnisend says shoppers are set to spend nearly $80 billion this year, that’s $20 billion more than last year. Which basically means everyone has decided retail therapy counts as portfolio diversification now.
Even when the economy’s shaky, spending still skyrockets during BFCM (Black Friday & Cyber Monday). Because in people’s minds, this isn’t splurging, it’s strategic shopping.
So if your readers are already planning their shopping like it’s a fiscal maneuver, this is your sign to get in on the action.
When 40% of consumers say they’ll spend more this Black Friday than they did last year, that’s not just a stat. It’s the universe whispering: hey blogger, want some easy money?
Black Friday and Cyber Monday together make up around 30% of all annual retail sales. One weekend. Thirty percent.
For 2025, Black Friday lands on November 28, with Cyber Monday right after on December 1.
It’s already on your readers’ radar. The clicks are coming, so make sure your content’s ready when they are.
You don’t need to go full “growth hacker.” You just need to outsmart the noise.
Trying to rank for “Black Friday deals” is like showing up late to a sold-out concert.
Go niche. Combine your topic with BFCM intent:
Use Ahrefs, SEMrush, or Google Trends to find those sweet, searchable combos that real humans are typing into the search bar.
Your readers won’t wait for a page that loads slower than airplane WiFi. A fast site isn’t just good UX; it’s good business.
Every extra second your page takes to load costs you clicks, conversions, and credibility. So before BFCM traffic hits, run a quick Lighthouse test or check PageSpeed Insights to make sure your site isn’t dragging its feet.
Oh and FYI: Stay22’s scripts have already been through the wringer and proven they don’t tank performance. Even on mid-range devices, Lighthouse scores stay solid, which means you can focus on content, not cleanup.
No need for a fresh batch of content chaos. Bundle your best posts into one easy guide:
Important: Add your affiliate disclosures (because trust matters) and make it sound like you. Nobody needs another soulless coupon list. Tell them which tripod you actually dropped in the airport.
Already have evergreen content? Bundle it, optimize it, and let Nova Retail handle the monetization. 👉 Join the waitlist now 👈
Blast it on socials. Send a newsletter. Pin a post.
Audiences need to see something about 18 times before buying (thanks, SheKnowsSEO). That’s not spam, that’s survival. Remind them before someone else does.
Don’t be shy. BFCM is literally THE DATE where people are planning to spend money, take advantage of it.
Here’s the part nobody really says out loud: not every reader buys while they’re reading your content. Some take their time. They finish dinner, scroll TikTok, maybe watch a YouTube unboxing that tells them the same thing you already did, then they click “buy.”
In other words, you did the convincing, but the transaction happens days later.
That’s exactly where Nova for Retail steps in. It makes sure your content still gets the credit it earned.
It works just like Nova for travel, except this time it automatically connects your content to retail offers from brands like Walmart, Target, or Nike. Your readers get a smooth shopping experience.
You inspired the purchase. Nova Retail just makes sure you actually get paid for it.
👉 Join the waitlist now 👈
BFCM isn’t about writing another “best deals” list. It’s about being part of your readers’ decision-making process.
So get your content in shape, fix your load speed, repackage your guides, and let Nova Retail capture what happens after your page closes.
Let everyone else fight over ad slots. You’ll be the one quietly raking it in