đź“… Tuesday, February 3
⏰ 12:00 PM (Montreal time) – 60 minutes
🎓 Hosted by TMAC Quebec Chapter
🌍 Open to non-TMAC members (Canadian media & industry)
🗣️ Presented in English – Questions welcome in French
In today’s travel industry, data is everywhere but turning insights into real business opportunities is where many creators and publishers get stuck. That’s exactly what this TMAC Quebec Chapter session aims to unlock. Featuring Manon Lapierre, Jennifer Doré Dallas, and Felix Contant, this interactive Lunch & Learn is designed for travel creators and industry professionals looking to turn data into value, partnerships, and diversified revenue streams.
Whether you’re already monetizing your content or just starting to explore partnerships, this session will give you concrete takeaways you can apply right away.
Felix Contant has spent the past few years working closely with travel creators and publishers around the world. His work focuses on helping creators grow their businesses through smart, data-driven affiliate strategies, all while keeping authenticity at the heart of their content. Beyond monetization, Felix is passionate about bridging the gap between marketing data and storytelling. He's known for sharing actionable insights and building meaningful connections across the travel industry. He shows creators how to use data not just to track results, but to shape stronger narratives and lasting brand impact.
Manon Lapierre – Co-creator, La Petite Bette
Manon Lapierre is the voice and creative force behind La Petite Bette, a culinary universe followed by over 225,000 subscribers on YouTube and generating more than one million clicks per month across platforms. Editor-in-chief, bestselling author, and joyful storyteller, Manon brings a deeply human and accessible approach to food and travel. A marketing graduate from HEC Montréal, she spent over 15 years in senior marketing roles at IBM and Procter & Gamble before launching Bette Studios, which she now co-manages with her partner, Lionel du Souich. Author of En feu!, Air Fryer – 107 recettes parfaites, and Air Fry ta vie, with a first travel book coming in spring 2026, Manon continues to inspire people to cook, travel, and live better — one meal at a time.
Jennifer Doré Dallas is a curious, creative, and culture-hungry storyteller with a sharp editorial eye and a deep love for Quebec, especially when there’s food involved. She blends the strategic mind of a consultant with the soul of a travel writer, and her projects are equal parts fun and purposeful. Whether decoding destinations, spotlighting local passion, or crafting bucket-list-worthy freebies, she’s all about making travel gems accessible, engaging, and irresistible. On top of her blogs, she is a freelancer for multiple clients, guidebook author (Lonely Planet, Ulysse), occasional CBC radio guest, freelance speaker offers destinations and companies enhanced content for their platforms.
This session is ideal for:
Non-TMAC members are welcome and encouraged to attend.
If you’re ready to turn your travel insights into real opportunities, smarter partnerships, and diversified revenue, this session is for you.