Last week, we teamed up with our amazing partner Food Drink Life for a deep-dive webinar on how creators can use data to fuel growth and boost revenue. The session was led by our own Andrea Couture, Business Development Team Lead at Stay22.
Here’s a quick recap of what was covered and why it matters to creators looking to level up.
👉 Start monetizing your retail content today – join Stay22
You can watch the whole webina recording, or read the key takeaways below:
This webinar was co-hosted with the Brilliant Bloggers community, a network of over 1,000 travel, food, and lifestyle creators managed by Jen, Mandy, and Zuzana from Food Drink Life. It's a space where creators share, support, and grow together, with dedicated Slack channels covering SEO, social media, brand collabs, and more.
Stay22 Is No Longer Just Travel
After years of helping over 5,000 creators and publishers monetize through travel content, Stay22 is now expanding into the retail space and that’s a big deal for lifestyle, food, and parenting creators.
We introduced our community to this next chapter: hands-free monetization for retail content, powered by the same AI-driven tech that made our travel tools so effective.
Whether you're writing about kitchen gear, home decor, or wellness must-haves, Stay22 can now help you earn from trusted brands like Target, Sephora, Walmart, and Nike – all without changing how you create.
Make Data Work for You
Most creators have access to analytics – Google Analytics, Meta insights, affiliate dashboards – but not everyone knows how to turn those numbers into decisions. Andrea broke down how to shift from just looking at data to actually using it.
Andrea shared tips on turning analytics into insights:
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Traffic: Know which pages get the most visits and why.
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Engagement: Track time on page, clicks, and social shares.
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Conversions: Understand what leads to actual bookings or purchases.
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Buying Intent: Learn to spot signals that users are ready to act.
She highlighted how Stay22’s dashboard can show not just clicks, but earnings per click and conversion data by page, helping creators double down on what works.
Content Strategy Tips
Great content isn’t just about storytelling, it’s also about structure, timing, and clarity. Andrea shared practical tips for improving content that already performs well, as well as how to create new posts that are more likely to convert.
One of the biggest takeaways? Treat your highest-performing content like assets. Refresh them, optimize them, and expand on what’s working.
What you can do:
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Refresh top-performing content with better CTAs and visuals.
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Place affiliate links in the first 30% of the article.
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Use clear anchor text like "Compare prices" instead of "Click here."
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Replicate successful formats (like destination guides) across other topics.
Retail + Travel: The Best of Both
This was one of the most exciting parts of the webinar: Stay22’s official expansion into retail. Our technology, which has powered over $1 billion in travel bookings, is now available to help creators earn from retail content too.
That means you can monetize lifestyle posts, product mentions, and seasonal content without changing how you write.
Stay22’s retail solution is now live and it works just like our travel tech. With one script, creators can now earn from retail and travel content automatically:
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Nova detects shopping intent and quietly opens relevant offers in a new tab
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It works with trusted brands like Walmart, Nike, Wayfair, and Target
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No extra setup, no interruptions – it’s passive income made simple
Final Thoughts
Andrea wrapped up with a reminder: data is power, but only if you act on it. Whether you’re just starting out or scaling up, use your analytics to shape your strategy and let tools like Stay22 handle the heavy lifting.
Huge thanks again to Zuzana and the Food Drink Life team for hosting and to all the creators who joined us live. We’re looking forward to seeing more of you at Tastemaker Conference and continuing the conversation in Slack.
👉 Start monetizing your retail content today – join Stay22
