Webinar - Building Partnerships that Earn: Featuring Perspectives From DMO, Creators, and Stay22

📅 July 31, 2025
🕚 11:00 AM EST
📍 Hosted by Travel Massive
🔗 Register Here:

About the Webinar

Are creator partnerships actually delivering value?
What do brands really look for when planning campaigns?
And how can both sides , creators and DMOs, make money and make it last?

We’re diving into all of it.

Join Stay22 and Travel Massive for “Building Partnerships That Earn,” a no-fluff, data-driven, experience-packed conversation between travel creators, destination marketers, and the platforms in the middle.

This panel featuring Kateryna Topol (Travel Massive), Ashley Norman (PTG Consulting), Kimberly Davies (Walkaboot Travel), and Felix Contant (Stay22) goes beyond pretty pictures and pitch decks to unpack what’s really happening in the world of creator-brand partnerships. From budget realities to brand deal red flags, from affiliate revenue to future tools, we’re putting it all on the table.

What You’ll Learn

• What travel brands actually want: Find out what DMOs and tourism boards are prioritizing in 2025 — and how creators can align for real opportunities.
• Inside the creator mindset: Discover how creators price their work, what makes them decline offers, and how they’re navigating the noise.
• Real revenue benchmarks: See which types of creators are earning from affiliate tools like Stay22 — and what trends are emerging across the globe.
• Dealbreakers, pitfalls & must-dos: Press trips gone wrong, vague deliverables, mismatched expectations… We're sharing the cautionary tales that matter.
• Smarter, more sustainable partnerships: Get a first look at how Stay22 is building new tools to help creators and brands collaborate more effectively — and profitably.