Taking Your Users Where They'll Convert with Roam

Not all visitors are the same—so why should your affiliate links be?

At Stay22, we built Roam to make every click count. Powered by 2 billion data points and constantly learning, Roam (formerly Optimized Redirect) adapts every link to match each visitor’s intent, preferences, and location—boosting your conversions.

Roam is the Secret Sauce behind our best products. No one else has our data, our tech, and a team like ours. That’s why no one else can do what Roam does.

We first launched Roam in late 2023, and it's been optimizing your conversions for you since. 

What Roam Does

Roam has one goal: to increase your bookings by sending your readers to the right place.

With information from billions of data points analyzed with machine learning, Roam can dynamically adjust affiliate links based on each visitor’s behavior and the content of your page to direct visitors to the place where they’re most likely to convert.

This ensures that users land on the most relevant pages, improving engagement and conversions. It does this in two key ways (for now 🤫):

Destination Optimization

Roam reads your page to determine the destination being discussed, then converts generic OTA homepage links into smarter deep links with higher conversion potential.

For example, if the page is about Bali, and you link to Booking.com’s homepage, Roam redirects it to booking.com/bali, skipping the blank search bar entirely.

And it doesn’t stop at hotels. If you link to flight OTAs like Kayak or Expedia, Roam pre-fills departure details based on the user’s location.

A smoother experience means happier readers—and happier readers means higher conversions. 

It also helps you with: 

• Geo-optimization that ensures your users see the supplier’s website for their region. A UK-based reader clicking your link will be redirected to the .co.uk version of the supplier’s site, even if the original link was set to .com.
  
  
• 404-proofing that prevents broken links. If a hotel you linked to shuts down and removes its listing, Roam automatically redirects users to a search results page for that location instead of a dead link.
  
  

Landing Page Optimization

Roam also analyzes visitor behavior to determine what type of landing page will convert best, and send them there. 

• Some visitors know exactly what they want—they should land directly on the hotel’s detail page.
  
  
• Others are browsing options—they should see a search results page with multiple listings, with your suggestion pinned at the top.
  
  

This small tweak has a big impact, increasing conversion rates by 10%.

The Future of Roam

Every Stay22 link has Roam built-in when created automatically via the LMA script

And we’re not stopping here.

It's clear that tailoring every user’s journey drives more revenue. We’re always working on new ways to improve Roam and enhance link redirections for even higher conversions.

The next update might arrive sooner than you think—depending on our devs’ coffee intake.

Not a Stay22 partner yet? If Roam sounds like something you need, we’d love to get you started.