After making a splash at the World Travel Market (WTM) in London last year, Stay22 is back and this time, we’re bringing our partners and friends for an even bigger stage! We’ve got an exciting lineup you won’t want to miss. Mark your calendars and book a meeting with our team today!
Sunday, 2 November: Traverse Media Creator Awards
Before WTM officially kicks off, we’re thrilled to attend the Traverse Media 2025 Creator Awards, celebrating the outstanding work of travel content creators from around the world.
What to expect:
- Open Networking (4:00 PM): Content creators, brands, DMOs, and agencies mingle in a relaxed setting with tables and open spaces. Snacks and drinks provided.
- Happy Hour (6:30 PM): Catch up with old friends and meet new connections over drinks at the open bar.
- Awards Ceremony (8:00 PM): The moment everyone’s been waiting for—winners in all categories announced with bubbles and cocktails in hand.
- Traverse Mingle After Party: Music, drinks, and great company to close out the evening.
Monday, 3 November: Travel Massive x WTM 2025 Social with Stripe
Travel Massive’s annual WTM social is back, and Stay22 will be there! On the eve of World Travel Market, join us and headline sponsor Stripe for an evening of conversation, food, drinks, and networking.
This event brings together industry leaders, innovative startups, investors, and travel professionals shaping the future of travel and hospitality. Whether you’re attending WTM or not, it’s a perfect opportunity to connect with like-minded professionals and discover fresh ideas and emerging technologies.
Event Schedule:
- 18:00–18:30 – Arrival, welcome drinks & networking
- 18:30–18:40 – Opening remarks from Stripe’s James Lemon & Travel Massive’s Matthew Gardiner
- 18:40–19:15 – Panel 1: “Funding the Future: New Business Models Reshaping Travel”
- 19:15–19:30 – Networking break
- 19:30–20:00 – Panel 2: “The Independent Path: Building a Sustainable Career in Travel”
- 20:00–21:00 – Networking reception & close
Wednesday, 5 November: Stay22 on Stage
Stay22 returns to the global stage at WTM London, a hub for travel industry professionals. Join us on Wednesday, 5 November, from 2:00–2:45 PM for an engaging session:
“The Business of Content: Harnessing the $250B+ Travel Creator Economy in 2026”
Moderated by Kateryna Topol, Lead Researcher (Travel Massive), this session features top voices in the travel industry:
- Frederic Aouad – Chief Commercial Officer, Stay22
- Colin Carter – Director, Weather2travel
- Natalya Wissink – Founder, Secret Experiences
- Matthew Gardiner – London Director, Travel Massive
Why attend?
Learn how travel and hospitality brands are leveraging marketing budgets on digital content and creators to maximize impact in a fast-changing online world. Get the latest trends, exclusive research, and insights into the economics between tourism brands and creators in the $250B global market.
Key Takeaways:
- Insights from the 2025 Creators and Travel Industry Report, covering partnerships of hundreds of creators and tourism brands across 36 countries.
- How publishers and brands are diversifying revenue streams through affiliate marketing and creative services.
- Tips to build stronger industry relationships with authenticity, engagement, and content usability.
- Learn creator pricing and how top creators maximize revenue through multiple income streams.
- Discover destination brands’ 2026 content strategies, including AI tools and new distribution channels.
Meet Our Team on the Road
If you’ll be at WTM London, let’s connect! We’d love to show you how Stay22 can help turn your audience’s travel intent into real revenue without changing the way you tell your story.