Stay22 announces the onboarding of new marketing manager to automate marketing flows and create additional value to existing clients in the event planning and travel media publication sector.
As the travel and accommodation market continues to recover post-covid, business at Stay22 has steadily grown throughout 2022 with both corporate partners as well as blog and lifestyle affiliates. As the demand on the sales team at Stay22 has increased, so has the need to revive the marketing department which had been completely dismantled due to COVID-19 in the spring of 2020. In an effort to create automated lead generation while bolstering the consideration phase of new business, their latest hire and Marketing Manager Ryan Sullivan (who yes, is the author of this article) has a sales-first mentality to marketing that will empower the existing (and successful) sales team.
Ryan Sullivan comes from a primarily B2B background, having been lead marketing owner for the North American territory in 2 previous roles- one, an Autocad integrated mining and geology mine planning software called Promine. The other, Tikit, a UK based tech company serving the legal and accounting industry. More recently, he spent a year and a half in ecommerce as marketing director for 3 brands; Montreal Weights, Ascend, and Maddle.
The travel & accommodation industry is healthily recovering and so has the workload and demand at Stay22. Over $1 trillion in savings and pent up demand between the US and Europe indicate a massive potential in the market. With accommodation revenues closing in on the similar pre-covid 2019 levels of $906 billion, the need for streamlined services for accommodation tech like Stay22 will only continue to rise in 2023.
“I’m very excited to get involved and bring my experience to operations at Stay22. I feel my work history in both B2B and D2C models play right into the structure. As the travel and accommodation industry continues to bounce back there is a tremendous opportunity for Stay22 to roll out target value-oriented market strategy and products. Having now met with each team member individually, there is a tremendous amount of passion at the company that is seen and felt from the founders, down to the newest hire- me! Stay22 has a fantastic (and free!) product that saves time, generates revenue for partners, and provides back end customer data with relatively low involvement. It’s time to shout it from the mountaintops!”
-Ryan Sullivan, Marketing Manager
To find out more about how Stay22 can provide time saving, cost effective and data rich backend analysis in accommodation for your audience or business, feel free to write Ryan a message to hear his pitch: ryan@stay22.com
