Stay22 at Traverse 26: Your Brand Is More Than an Algorithm

Stay22 is heading to Traverse 26 in Hamburg!

This October, we’re joining travel creators, brands and industry experts to explore how creators can build stronger, more trusted and more sustainable businesses in a rapidly changing digital landscape.

Representing Stay22 will be Margot Lassalle, Digital Success Manager, who will moderate our panel: Your Brand Is More Than an Algorithm

AI is changing the way people discover destinations, plan trips and consume travel content. But as technology becomes better at producing information, what makes a travel creator truly valuable?

Joining Margot on stage will be Nele van Hout, Founder & Editor at The Navigatio, and Kash Bhattacharya, Founder & Editor at BudgetTraveller, for a candid conversation about the future of travel creators.

Together, they’ll explore:

• Trust & authenticity: what makes audiences believe and act on a creator’s recommendations.
• Niche & authority: why owning a specific space can be more powerful than chasing mass reach.
• Community beyond algorithms: building audiences through channels and relationships you can truly own.
• The evolving creator business: new ways to turn expertise, content and influence into sustainable revenue.
• AI & the human advantage: what creators can offer that technology can’t replicate.
• Building for the future: where creators should focus their time, energy and investment as the industry evolves.

Expect honest perspectives, practical insights and actionable ideas for building a travel brand that stands out and lasts.

See you at Traverse 26

Come meet Margot and join the conversation about AI, travel creators, brand-building and travel monetisation.

Because algorithms might help people find you. Your brand is what makes them come back.

Not attending Traverse26? No problem. You can still connect with the Stay22 team to learn how we can help you make more from the travel intent of your audience.