In what executives are calling a “bold but numerically inevitable move,” Stay22 today announced it is officially rebranding as Stay23.
Yes. Stay23.
The company will remain completely identical to Stay22 in every measurable way.
Same team.
Same technology.
Same office.
Just one more.
According to Stay22 co-founder Hamed Al-Khabaz, the inspiration came suddenly during a late-night coding session.
“We were looking at the number 22 and thinking… what if we just added one more?” said Hamed. “Stay23 is exactly like Stay22, but one more.”
Executives describe the move as a natural evolution for the company’s roadmap.
“We believe this unlocks enormous potential,” said co-founder and CEO Andrew Lockhead. “The possibilities are endless. Stay24. Stay25. I can keep going.”
Industry analysts say the announcement could redefine how companies think about growth.
“We’re seeing a new category emerge,” said one analyst who was standing nearby when we asked someone to be an analyst. “Numerically scalable companies.”
Stay23 will continue Stay22’s mission of helping content creators & publishers monetize travel intent.
But with a 23 sort of vibe.
Internally, the product team confirmed that the core technology will remain unchanged.
Hamed describes the breakthrough:
“We’re changing nothing,” he said. “We’re just adding one to 22. And that, in some way, changes everything.”
Stay23 will continue to run on Stay22’s ML infrastructure, with the system undergoing what leadership calls a “numerical upgrade.”
The proprietary Stay22 AI engine ROAM will now power ROAM+1, which is exactly the same engine but with a slightly more confident name.
Product teams are also experimenting with additional innovations, including:
When asked what twenty three mode does, Andrew whispered:
“You’ll know.”
For publishers, creators, and partners, the transition will be seamless.
There will be no changes to integrations, workflows, or results whatsoever.
The only noticeable difference will be:
While some skeptics question whether rebranding to a nearly identical company name with a one-digit higher number truly represents innovation, Stay22 leadership remains confident.
“People laughed when we launched Stay22,” said Hamed. “But nobody’s laughing now. Actually, some people are still laughing.”
Stay23 is expected to launch very soon, possibly one unit of time after Stay22.
Until then, the team remains focused on what matters most:
Adding one more.