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Simplifying Mobile Bookings: New Stay22 Map Button

Written By Kyle Brouse • Dec 05, 2024

Booking through the Stay22 map just got a major upgrade.

 

We’ve introduced a new button to our Map, a sleek call-to-action designed to make booking faster and simpler—especially for mobile users. With more travelers engaging on their phones, this update is all about creating a smoother, more intuitive experience.


What You Can Expect


Boosted Conversions

The button helps users find and book accommodations in fewer steps, making it easier for them to complete their booking journey—especially on mobile, where the conversion rate has increased by over 50%

 

Effortless Usability

With just one tap to explore and book accommodations, the new UX reduces effort across all devices, resulting in 4 times more clicks than the old map without the button.

 

Modernized UX

The new polished, user-friendly interface that feels as familiar as Airbnb or Google Maps, the button has been a hit with mobile users, driving 85% of clicks on mobile compared to 41% on desktop.


 


Why It Matters

This update addresses a challenge: keeping the booking process simple on mobile screens.

 

Desktop users make bookings at a higher rate through the map than mobile users. With the majority of your traffic visiting on mobile, we needed to find a solution to bridge the gap. 

 

With the button, mobile users can effortlessly view all available accommodations, making it easier than ever to book quickly and confidently.

 

This new solution has proven effective, with 50% more conversions and 4x as many clicks.  It's clear just how much users value a smooth, mobile-friendly experience. 

 

 

Jordan Quote

 

 

How it works 

When one of your users clicks the button, they are brought to a page of hotel listings from one of our OTA suppliers. The results are automatically filtered based on the parameters of your map, such as dates, location, and number of occupants. 

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The button uses our Roam AI technology to select the OTA supplier with which the user will most likely make a booking. 

 

SRP

 

The button automatically adapts to match your Map's existing color scheme and branding setup. The button switches dynamically between accommodations and experiences mode depending on what you’ve selected to show on the map. 

 

The button has been thoroughly tested and optimized to ensure there is no impact on page loading speed. 

 

Got questions? We’d love to hear from you. Contact us via PSM@stay22.com or the chat bubble on the bottom right. 

 

FAQ

  • Does adding another button increase map clutter?

    We’ve designed this button to appear as a simple, unobtrusive option that reduces the need for users to navigate the map heavily on mobile. This keeps the experience focused and offers a direct path to viewing all accommodations with one click.

  • Will this button impact page load time?

    The button is optimized for performance and won’t increase load time. Our technical team has worked to ensure it integrates smoothly without adding significant load.

  • How will this impact conversion metrics?

    The addition of the button has caused conversions to increase by over 50%. 

    Since, on average, 75% of traffic on the map is mobile,  this button makes a real difference. It gives users a direct and easy way to browse accommodations, which leads to faster and more confident bookings.

  • Can we rename the "See Accommodations" button to something like "Book Now"

    At this time, it’s not possible to rename the button. Allowing custom text could create design challenges, like breaking the UI/UX with overly long or inconsistent copy.


    Our goal at Stay22 is to provide you with tools that maximize revenue without requiring additional effort on your end. We carefully test and refine features like button text to ensure they perform optimally. In the future, we may conduct A/B testing to explore the best-performing copy across all. 

 
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