How much do travel bloggers make? 2025 Guide
Travel bloggers earn anywhere from almost nothing to several thousand dollars per month, depending on traffic quality, niche, SEO strength, and how well they monetize their content.
Most new blogs earn very little in the first year, while established sites can earn hundreds or thousands monthly.
A small number of top-tier blogs generate six-figure annual income.
These ranges are estimates, not guarantees. Earnings depend heavily on search intent, optimization, and reader trust.
Typical earnings range
• Hobby bloggers: $0–$100/month
• Growing blogs: $100–$500/month
• Part-time blogs: $500–$2,000/month
• Full-time blogs: $2,000–$10,000/month
• Top-tier blogs: $100k+ per year
These benchmarks vary widely by niche, traffic, seasonality, and EPC.
How travel bloggers make money
Affiliate marketing
Bloggers earn commissions by recommending hotels, tours, insurance, and travel products. Income depends on link placement, reader intent, cookie windows, conversion rates, and AOV.
Display ads
Networks like Mediavine and Raptive pay based on RPM. Blogs with substantial organic search traffic see more consistent revenue, with earnings rising when posts attract high-intent sessions.
Sponsorships
Brands pay for blog posts, campaigns, itineraries, or social content. Rates depend on niche relevance, audience size, engagement, and brand fit.
Digital products and services
Bloggers create and sell itineraries, ebooks, presets, courses, or consulting. These offer high margins but require upfront creation and ongoing promotion.
What affects how much bloggers earn
Niche
High-intent niches (e.g., luxury travel, travel gear, itineraries) convert better and typically earn more per visitor.
Audience size and loyalty
A large audience helps, but a smaller, loyal audience converts better when readers trust your recommendations.
Programs and EPC
Choosing strong affiliate programs with high EPC and relevant product fit has a major effect on earnings.
Content quality and intent
Content that solves problems - such as “best hotels in X” - drives higher clicks and conversions than inspiration-only content.
Publishing consistency
Frequent, high-quality publishing builds SEO authority, increases traffic, and expands monetizable content.
How to estimate your earnings
A simple way to model potential income:
sessions × CTR × conversion rate × AOV × commission rate
Example:
10,000 sessions × 8% CTR × 3% conversion × $150 AOV × 10% commission
≈ $360/month from one affiliate vertical.
Use analytics and an internal tool such as the affiliate revenue calculator to test realistic scenarios.
Where Stay22 helps you earn more
Let Me Allez
Let Me Allez automatically finds and inserts high-converting affiliate links, including multi-OTA deep links (Booking.com, Expedia, etc.). It reduces manual work, improves user experience, and helps bloggers earn more from existing traffic.
Nova
Nova identifies the best accommodation links for each page, improving EPC and conversion rates. It ensures affiliate revenue is optimised across all relevant content.
Key takeaways
• Travel blogging income ranges from nothing to six figures.
• Earnings depend on niche, search intent, optimisation, and traffic quality.
• Bloggers earn through affiliates, ads, sponsorships, and digital products.
• Use the simple earnings formula to estimate a realistic monthly income.
• Stay22 tools like Let Me Allez and Nova increase EPC and optimise conversions.
• Sustainable earnings come from consistent publishing and high-intent content.
FAQ
Is travel blogging still profitable in 2025?
Yes. While competition is high, bloggers who focus on SEO, high-intent content, and affiliate optimization can still earn meaningful income.
How long does it take to start earning?
Most blogs take 6–12 months to gain consistent traffic and revenue, depending on content quality and SEO.
Do small blogs make money, or do you need significant traffic?
Small blogs can earn with high-intent keywords. Significant traffic helps, but intent and optimization matter more than raw volume.