The old playbook for digital publishing is changing.
Referral traffic is under pressure. Search is evolving. Ad inventory is increasingly maxed out. And publishers are being challenged to find new ways to grow revenue without compromising the reader experience that keeps audiences coming back.
That’s one of the conversations Stay22 is bringing to the Digiday Publishing Summit in Miami, September 14–16, where publishing leaders will come together to discuss the future of audience growth, monetization, search, and AI.
Representing Stay22 will be Astrid, Enterprise Account Executive Manager, who will be meeting with publishers and media leaders throughout the event.
The opportunity is already in your traffic
What if you could monetize something your audience is already doing?
Travel is one of those opportunities!
Readers regularly interact with content that signals travel intent from destination guides and city coverage to hotel recommendations, things to do, and trip-planning content. Yet that intent often goes unmonetized.
Stay22 helps publishers turn that existing travel intent into incremental revenue, without adding new ad placements or disrupting the reader journey.
Our solution works alongside your existing ad stack and activates for readers when there is a clear opportunity to convert, helping publishers capture revenue from high-intent audiences while keeping editorial integrity and UX front and center.
A new revenue stream, without the usual trade-offs
Stay22 is designed around four principles:
- Works alongside your existing ad stack
No need to replace your current monetization strategy or create additional ad placements. - Right reader, right time
The experience activates for high-intent readers, helping publishers monetize moments that are already valuable. - Minimal tech lift
Stay22 can be deployed through Google Tag Manager with a lightweight script, making implementation straightforward for publishing teams. - Performance-driven
With CPA and revenue-share models, there’s no upfront cost — just an opportunity to generate incremental revenue.
And privacy is built into the approach: Stay22’s solution is 100% PII-free and privacy-first.
Publishers are already seeing the impact
Stay22 currently works with more than 5,000 publishers worldwide, helping them unlock new revenue opportunities while preserving their existing monetization strategies.
The results speak for themselves.
Partnering with Stay22 has been a really seamless experience. Since we started working with them in October 2025, affiliate revenue to our Travel vertical has jumped by more than 50%, with the potential of more to come. It feels like the start of a very fruitful collab – we like these guys.
The opportunity extends beyond a single publisher or vertical. Stay22 is helping companies including Hearst, FOX Weather, USA Today, and Time Out explore new ways to monetize audience intent.
What’s next for publishers?
The Digiday Publishing Summit will bring together publishing executives to discuss how the industry is adapting to changing traffic patterns, evolving audience behavior, and the need for new revenue streams.
The event’s agenda reflects many of the challenges publishers are facing today, including AI-driven changes to search visibility, declining referral traffic, off-platform audience growth, and new approaches to monetization.
For Stay22, one question sits at the heart of these conversations:
How can publishers unlock more value from the audiences they already have?
Travel intent is one answer.
Meet Stay22 in Miami
If you’re attending the Digiday Publishing Summit, September 14–16 at The Ritz-Carlton Key Biscayne in Miami, connect with Astrid to talk about your current monetization strategy, your audience, and where incremental revenue opportunities might be hiding.
Whether you’re looking to diversify revenue, monetize travel content, or simply explore what’s possible without adding more ads to your site, we’d love to chat.
Heading to Miami? Let’s connect.