Stay22 Blog

Reach vs. Intent: Why Your Most Valuable Readers Are the Ones You Never Monetized

Written by Maud Hilschmann | Aug 05, 2025

Reaching your audience is easy. Earning from them is another story.

The readers who will earn you the most (hint: the ones quietly planning a trip) are often the ones who slip through your monetization setup entirely.


They scroll your guide to Hidden Gems in Pennsylvania,” maybe click through to a hotel link, then disappear. They book later, elsewhere, without leaving you a dime.

 

Stay22 can help with that. How? Our solution reads your audience’s intent and shows them a personalized hotel offer off-page, right when they’re ready to book, helping you earn more from the content you’ve already created.


Book a 15-minute demo session with our content monetization team. Let us show you how to bring that extra money to the table.

 

If you're thinking 'I need to see more before I commit to a demo', no problem. Let us break down how high-intent readers behave, and why most publisher setups still leave money on the table. 👇

 

The Blind Spot in Content Monetization

Travel readers don’t behave like typical ad-clickers. They’re bouncing between dozens of pages in search of information. They focus on what they want, taking their time to read through different articles to plan their next trip.

 

This is what we call travel intent: a reader who’s actively looking for suggestions on where to go and where to stay, with the goal of booking accommodations and activities soon.

 

 

Most monetization tools don’t pick up on that intent. If the conversion happens after the session, in another tab, or on a different device entirely, then that’s where the lost revenue lives.

 

What’s worse is that tools designed for volume metrics (like ads and banners) aren’t built to catch that kind of delayed, high-intent action. So even when your content performs, your revenue doesn’t necessarily follow.

 

What We’ve Seen Across Publisher Setups

In conversations with publishers of all sizes, a few patterns come up over and over:

  • Their teams manually link to hotels but don’t always use trackable affiliate URLs
  • Some affiliate links break across tabs or devices, when readers land on an “Oops! An error has occurred” page, they won’t book, and the publisher loses the commission.
  • Readers bounce before booking and without session tracking, there’s no revenue

Capturing high-intent readers doesn’t mean you have to rethink your editorial strategy. You can keep your ads, banners, and pop-ups as they are.

 

Stay22 helps Publishers Capture High-Intent Readers

You’re already attracting the right readers. A bunch of them are probably booking after reading your articles. You’re just not getting paid for that (yet).

 

Stay22 ensures your links are trackable, resilient across devices, and credited even after readers bounce, so you earn from the intent your content creates. No need to reinvent your monetization strategy, we help you capture what your current setup misses: intent.