Written by Laura Peters, founder of Mike and Laura Travel and Scale Your Travel Blog
When I first added Stay22 to my blog, I had no idea it would grow into one of the most consistent and surprisingly easy revenue streams in my business.
At the time, not many people in my circle were using it. I tested it out, optimized a few blog posts, and started seeing bookings almost immediately. It was simple and clearly worked, so sharing it with other bloggers felt obvious and easy.
Since I started referring others to Stay22 in May 2024, here’s what’s happened:
And what I love even more is that this doesn’t just benefit me. Every person who signs up with my link also gets $100.
If you're trying to build your income as a travel blogger, or even help others do the same, sharing your Stay22 referral link is quick and simple. It’s helped me grow my community, build trust (because Stay22 genuinely works), and earn money while giving other bloggers a clear path to do the same.
I’ve tested a handful of ways to promote my Stay22 referral link across different platforms, and below I’m sharing the ones that will have the biggest impact.
If you’re not sure how this all works, here’s a quick breakdown:
You get a unique referral link as a Stay22 partner
When someone signs up through your link and they reach 100 bookings (through partners like Booking.com, Hotels.com, Expedia, or VRBO), you earn $500
They also get a $100 bonus, so it’s a win-win for both of you
The easiest way to promote Stay22 is to genuinely believe in it, and that starts with using it yourself. Since Stay22 is a unique affiliate tool, it’s important to understand how it works and how it integrates with your site, so you can confidently explain it to others.
Start by integrating Stay22 onto your blog. Then, revisit your highest-traffic posts and optimize them with affiliate links. As your affiliate income starts to grow, you’ll have real results to share, and when you can show what’s working, others naturally want to learn how they can do it, too.
Quick Tip: When you talk about Stay22, don’t shy away from sharing both the pros and any small cons. People trust transparency, and that honesty builds the kind of credibility that makes your audience more likely to take action.
If you want passive traffic, search engines are still one of the best strategies; yes, even with all the recent Google updates.
But instead of just writing a blog post that says “Here’s what Stay22 is,” think smarter. Focus on helpful content that solves a real problem for your audience, then naturally integrate Stay22 as part of the solution.
To find solid keyword opportunities on Google/Bing, start by typing in phrases like:
Then explore the “People Also Ask” box and “Related Searches” section at the bottom of the page. Expand those dropdowns; they’re goldmines for blog post ideas. Each topic could easily become its own valuable post.
Once you’ve found a keyword that feels like a good fit, start crafting a blog post around that topic. To give it the best chance of ranking, look at what’s already on page one and ask yourself:
You’re not just writing for search engines. You’re solving real problems for real people, and positioning Stay22 as a tool that helps them get where they want to go. You’re giving them the map to the island, and Stay22 becomes the vessel that gets them there.
You can approach YouTube in two powerful ways when promoting Stay22:
Both styles work, you just have to choose which one lights you up the most because you'll promote each type differently.
Informational content leans heavily on YouTube SEO and keyword targeting, while inspirational content relies more on emotion, shareability, and the potential for virality. Once you know your direction, start building content around that theme.
If you're going the informational route, focus on YouTube SEO. Just like with Google, search for keywords people are actively typing into YouTube. Look at what’s already ranking, and model your video after those top-performing ones, but make it your own.
In your video, make sure to explain what Stay22 is, how it works, and most importantly, why you use it. Your audience doesn’t just want to know what the tool is, they want to know what it can do for them. Will it help them increase their income? Add a new stream of affiliate earnings? Make their blog more useful for readers? Framing it this way makes your recommendation feel personal and practical.
Quick Tip: Use a plugin like Pretty Links to create a clean, memorable URL for your Stay22 affiliate link. That way, people watching your video can easily remember it and take action. It’s also important to include your Stay22 affiliate link in the video description and as a pinned comment.
A simple link like mikeandlauratravel.com/stay22 is far more effective than a long, clunky URL that’s easy to forget.
Pinterest isn’t typically where people search for “Stay22.” But it is where they go for inspiration, results, and tutorials; things like how to make more money blogging, best side hustles for working moms, etc.
So instead of promoting the tool directly, focus on what Stay22 helps people achieve.
Think pins with headlines like:
These pins are designed to grab attention with curiosity and clear benefits. They lead naturally into blog posts or YouTube videos where you can introduce Stay22 as part of your strategy, and include your affiliate link in a way that feels genuine and useful.
Remember, Stay22 is the tool that helps your audience reach their goals. Your job is to hand them the roadmap, and show them how to use it.
Quick Tip: Pinterest favors consistency. Create fresh pins regularly, even if they link to the same post. Test different angles, track what gets saved and clicked, and lean into what’s working. The more you experiment, the more insights you’ll uncover, and that’s how you scale both traffic and affiliate income.
Do more of what works. Rinse and repeat.
Email is hands-down where I’ve seen the biggest ROI when it comes to promoting Stay22. With email, you’re speaking directly to your warmest audience. These are people who already know, like, and trust you.
Unlike social media or search engines, there’s no algorithm getting in the way. You control the message, the timing, and the format. And that gives you the perfect opportunity to introduce tools like Stay22 in a way that feels helpful, not salesy.
Here are a few ways I incorporate Stay22 into my email content:
Quick Tip: You can also include your Stay22 affiliate link in your email welcome sequence, and in the footer of each email you send out to your subscribers. The more often you talk about it, the more likely your audience will respond.
Here’s a screenshot of my email footer:
There’s no one-size-fits-all approach to affiliate marketing, but if Stay22 is already working for you, or even if you're just getting started with it, these strategies can help you increase conversions and grow your affiliate income in a sustainable way.
Whether you decide to lean into SEO, short-form video, Pinterest, or email, the most important thing is that you lead with value, speak from experience, and give your audience a reason to trust your recommendations.
From here, pick one platform, start testing, and don’t overthink it. The more you share what’s genuinely worked for you, the more affiliate income you’ll start to see.
You don’t have to do it all. Just do one thing well, and build from there.
If you’re already a Stay22 partner, don’t sleep on your referral link. It’s one of the easiest and most rewarding ways to grow your income and help others do the same.